Every team has a number of corporate sponsors that pump a lot of money into marketing their products at the team's stadium. Two that come to mind for the Cardinals are Anheuser Busch and McDonalds. Busch has long been associated with the Cardinals since Gussie Busch bought the team in 1953. There is also a brewery within a few blocks south of the stadium. McDonalds also has a long standing relationship with the Cardinals. They have put out numerous promotional items in the St. Louis area including a baseball card legends set in 1992, a set of glasses in 1998, and four bobbleheads in 2002.
McDonalds really came to the forefront during the Mark McGwire era. In 1998, a portion of the left field upper deck was renamed Big Mac Land. If a Cardinals player hit a home run in that area during a game, everyone would win a free Big Mac. If a Cardinals player hit a home run into that area, everyone at the game would win a free Big Mac. The promotion was so popular the Cardinals included the area in the new Busch Stadium that opened in 2006. I have never sat in those seats, but I have heard the view is not terrible for being in the upper deck.
To go along with the McGwire craze of the late 1990s, McDonalds put out a card set in 1999. Packs were given out at local restaurants with the purchase of a value meal. Up until the weekend, the only card I had from the set was Ray Lankford. Last week I worked out a trade for 10 packs from TCDB member Gapporin. The set consists of 15 base cards, a checklist, and a 9 card McGwire insert set.
The design is the same as the 1999 Upper Deck MVP set. I was able to pull a complete set with plenty of doubles. There is a nice mix of the usually names like McGwire, Drew, and Lankford to go along with a few lesser know guys like Darren Bragg, Ricky Bottalico, and Darren Oliver.